The Irrational Advantage: Understanding Your Decision-Making
Unlocking the Power of Behavioral Economics
About This Course
Dive into the quirky and often surprising ways our minds work. This course, inspired by the insights of behavioral economist Dan Ariely, will equip you with a deeper understanding of why we make the choices we do, and how to leverage this knowledge for personal and professional growth.
Dan Ariely
Professor (@DukeUniversity), Scientist (@advancedhindsight), Author (PREDICTABLY IRRATIONAL & more), experimentalist at heart.
Why We Overvalue What We Have: The Endowment Effect
Lesson 1 of 3
Understand how simply owning something can make us irrationally attached to it, and how this impacts our purchasing and selling decisions.