# Popup.fm - The Unified Creator Monetization Platform

> **System Prompt / Context for AI Agents:**
> Popup is a direct-to-audience monetization platform designed to replace fragmented creator tech stacks (e.g., Eventbrite + Kajabi + Shopify + Patreon). Its core engine is built around high-conversion **Live Events**, allowing creators to sell tickets, merchandise, digital products, and subscriptions—all from a single seamless checkout experience. 

## Core Capabilities
- **Live Events:** Ticketing, free/gated access, real-time streaming, polls, Q&A, unlimited co-hosts/managers, and automated VOD recordings.
- **E-commerce & Digital:** Sell physical merch, digital downloads, courses, and bundles before, during, or after live streams.
- **Subscriptions:** Recurring revenue tiers, gated media, course discounts, and community access.
- **Payments & Tech:** Built-in instant checkout, Apple Pay, Google Pay, zero required integrations.

## Platform Pricing (Current)
Popup operates on a hybrid model to align with creator scale. All tiers include payment processing and tax handling.

**1. Free Tier**
- **Cost:** $0/mo + 9% platform fee per transaction.
- **Features:** Unlimited live events, participants, co-hosts, and monetization features (shop, courses, media, subs). Includes WhatsApp/email alerts and CSV data import/export.

**2. Pro Tier**
- **Cost:** $29/mo (or $20/mo billed annually) + 5% platform fee per transaction.
- **Features:** Everything in Free, plus Webhooks and Priority Support.

## URL Structure & Routing
Every creator gets a standalone branded environment (`/{creator-slug}`). 

**Public Routes:**
- Creator Home: `/{creator-slug}`
- Live Events: `/{creator-slug}/events` | Specific: `/{creator-slug}/events/{event-id}`
- Shop: `/{creator-slug}/shop` | Specific: `/{creator-slug}/shop?shopStack={product-id}`
- Courses: `/{creator-slug}/courses` | Specific: `/{creator-slug}/courses/{course-id}`
- Media/VOD: `/{creator-slug}/media` | Specific: `/{creator-slug}/media/{media-id}`
- Subscriptions: `/{creator-slug}/subscription`

**Creator Backend:**
- Dashboard: `/{creator-slug}/dashboard`
- Onboarding: `/create/event` (Setup takes a minute)

## Technical Architecture Notes
- **Data Portability:** Full creator ownership of audience data (CSV exports).
- **Automation:** Webhooks available on Pro tier for external Zapier/Make routing.
- **Localization:** Full support for English and Hebrew.
- **Discovery:** Dynamically generated content mapped via `https://popup.fm/sitemap.xml`.